Markets in small towns are staying open later this festive season, with traders in the fictional towns of Kesarganj and Dhanpura keeping shutters up until 10 pm on weekends.
Traders' associations have strung new lights along the main bazaar roads and set up help desks where older shoppers can sit, ask for directions or leave their bags for a few minutes.
What shoppers will see
Two-wheeler showrooms and appliance shops are running evening test rides and demonstrations, and several sweet shops have added small seating areas outside.
"People like to shop after work, when it is cooler," said Ramesh Agarwal, who runs a hardware shop in Kesarganj. The longer hours will continue until the end of the festive season.
This is a demo story: every name, place, organisation and figure in it is fictional.
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